« Innovation Lessons From The 1930s | Main | Startups Should Take More Risk? »

Four Flaws of Tech Commercialization

Guy thinks there are four flaws. He is right that "it's not easy to productize technology and start a company". The hard part is understanding the customer need. And he is right that patents (and technology) don't make people buy products. They buy products to get jobs done, and it is the job-to-be-done that is the most important part of commercialization. Failure to understand the job is the reason technology commercialization fails.