On eve of the iCloud launch, I am reflecting on the past to predict the future.
Apple is currently the most valuable company in the world, the most valuable to have ever existed, with a cash balance larger than most industries, $0 debt, and an invincible combination of differentiation and low cost.
And yet, its market share is tiny.
The future has never been brighter for Apple. Go long, very long, Apple.
And if Apple's future is bright. So is the world's.
For the past three decades, Apple has been focused on one goal: to make our lives better.
In our terminology, Apple's mission is to help people get jobs done better.
Jobs are the tasks and goals we need to accomplish to make our lives better.
Learn a new skill, teach a child, cure a disease, build communities, collaborate, inspire...
Make our lives better.
It is a simple goal with enormous complexity. And complexity creates opportunity to simplify.