Bill Gates Doesn't Understand the Future
It some ways, nothing here is new. Gates (in)famously wrote a book called the Road Ahead barely mentioning the Internet.
But his has become a very confused mind.
GATES: Oh, you can definitely evolve. If we know what 19-year-olds are watching, even if it's a thousand different things, technologically letting you buy the space to be on all 1,000 of those things will be as easy as it used to be to buy that single show that everybody was watching at the same time. And so, the ability to hit large numbers and even learn to get the feedback and how they responded to it ... did they click on something? Did they indicate favorability? Advertising will be less on the blind than it has been. So that means ads that really didn't work will receive less payment, and the ones that work well-that will be clear, and the people that get those will get more value.